I have just watched a commercial on the television, for a shampoo for men. It was done rather skilfully. It said it was “German technology for mens hair”! Rather like they say for the German cars and other technology. the way these commercials are done , they try to convince you that their product will change your life, whether it is a car, an ice cream or a face cream. It has the magical ingredient. The secret of success lies not in the product, but the skill of the slogan /advert writer. That can make or break the product.

Since the advent of the television, the jingle is equally important. When I was young and naive, in the 1970s I believed that the bread Nimble, really will make you light enough to “fly like a bird”. The jingles also persuaded me to buy other things too. I never found out if those things were really changing my life but the jingles in my mind said so!

So what are your memories of adverts and which is the one that has not only persuaded yu to buy the product, but also stayed in your mind?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this:
close-alt close collapse comment ellipsis expand gallery heart lock menu next pinned previous reply search share star